Project Statement: For the Turtle Parc Apartments project, I led the complete redesign of the website and print materials to modernize the brand and highlight the luxurious appeal of the property. I designed the entire website, creating a sleek, user-friendly experience that captured the upscale lifestyle of the apartments. I also wrote all of the copy, crafting a voice that was both elegant and inviting to clearly communicate the property’s high-end features and local charm.
In addition to the digital experience, I designed a one-of-a-kind print brochure that visually echoed the brand’s refined aesthetic. I also reworked the apartment floor plans to better showcase each unit’s layout, making them more visually intuitive and easier to navigate. The result was a cohesive brand presentation that elevated Turtle Parc’s image and made a lasting impression both online and in print.
Leah Deaner 
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