Project Brief Select a local business and conduct in-depth research to gain a comprehensive understanding of its brand. The chosen business should be an established entity in need of a stronger visual identity. Develop a well-designed and visually compelling solution that enhances the brand’s recognition and appeal. The final identity should include a refined logo and stationery set, incorporating a cohesive color system. This color system must be adaptable across all advertising, promotional, digital, and environmental applications.
The ultimate objective is to create a unified and strategically improved brand identity that strengthens the business’s overall presence and communication.
Project Statement The final brand redesign achieved a cohesive and consistent visual identity across all branding materials. The updated design enhanced the aesthetic appeal of the packaging and advertising by integrating striking illustrations, bold typography, and a vibrant color palette. These elements not only create a more engaging consumer experience but also expand the brand’s appeal to a broader audience. Overall, the revitalized brand is visually compelling and distinctive, effectively setting it apart from competitors in the market.
Leah Deaner 
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