Project Statement: For Bercley Woods Townhomes, the goal was to create a completely new brand identity that reflected the property’s luxurious yet secluded atmosphere. I started by designing a custom logo inspired by the dense tree canopy surrounding the townhomes. Thus tying the brand directly to its natural, serene setting. From there, I designed the website from the ground up, creating a refined, modern look and feel that emphasized privacy, elegance, and a strong connection to nature. I also handled all photo editing to enhance the visual storytelling and ensure a cohesive aesthetic throughout.
Beyond design, I illustrated the floor plans to make each layout feel approachable and upscale, while also improving clarity and flow. I wrote all website copy, carefully balancing sophistication with warmth to appeal to discerning renters looking for a hidden retreat with premium features. The result was a polished, immersive brand experience that positioned Bercley Woods as a quiet, luxurious escape—both online and in print.
Leah Deaner 
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